The next step is to set up the triggering for the this tag.Ĭhoose the trigger ‘All Pages’. The next step is to set the ‘Tag firing priority’ to 100, meaning this tag fires first. Please watch the Measureschool video which will explain the reasons for this type of tag setup in a lot more detail. This is the base Facebook tracking that loads the Facebook library. The code should now just be what you see below. As per Measureschool’s recommended way of installing the code, we will delete the ‘pageview’ section, as seen below. That is not the only thing we need to delete however. That is everything from the opening to the close, as seen below. The next thing to do is to delete the portion of the code. However, we won’t be leaving the code as it is. Paste the Facebook Pixel Code into the custom HTML box. Make sure you’ve copied the pixel code from Facebook.įor ‘Tag configuration’ click the Custom HTML option on the right-hand side of the screen. ![]() You should see a blank tag configuration and triggering below. Open up Google Tag Manager and click to create a new tag. You then copy the pixel code that we will use for creating a tag in Google Tag Manager. ![]() So click ‘Manually install Pixel Code Yourself’. Go into your Facebook advertising account and click Events Manager > Pixels.Ĭlick on your own Pixel (or you may need to create one) and you should be shown a screen similar to the one below.Ĭlick ‘Set Up’ to start the installation process.įacebook does give you the option to ‘connect a partner platform’ like Google Tag Manager automatically, but Measureschool recommends manually installing the Pixel Code yourself. How to install a Facebook Pixel on your website using GTM Facebook also has a guide on how to track and install Pixels.
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